Shaping transformation together.
Connecting instead of unifying.
Do business with foresight and manage responsibly.
Shaping transformation together.
Every change requires confidence in the future. In order to remain competitive, change is the order of the day – especially with regard to digitalisation.
One change follows the next. Whether disruption or agility – new buzzwords are constantly expanding the entrepreneurial vocabulary. What they all have in common is the ultimate promise of success. But what methods are really effective? What do I actually want to achieve? And how do I gain acceptance within the company?
The success of change depends largely on value-oriented communication that overcomes structural and personnel obstacles and mobilises existing potential. This is where managers are in particular demand. They must represent the change credibly and also know how to deal with ambiguity. It is their responsibility to create trust in the change and to convey a sense of security to each and every individual.
Let’s tackle this together. From the assessment of the initial situation to the final implementation, I will support you in successfully shaping your change processes.
KEEP YOUR COMPANY ON TRACK FOR SUCCESS
Connecting instead of unifying.
Every organisation is connected by a culture that is characterised by shared values and rules. In times of constant change, they convey stability and a sense of belonging. And a strong culture characterised by mutual respect and high integrity is more than ever a decisive competitive advantage – especially in times when skilled workers are a rare commodity.
Employees are increasingly looking for a higher purpose and deeper meaning in their work, while at the same time their expectations of their workplace are rising. An organisation that succeeds in finding a satisfactory answer to this reinforces internal identification and external reputation.
It is important to strengthen the individual in the community, because a strong and resilient culture is characterised not by what standardises, but by what unites.
I will be happy to support you in building a corporate culture that promotes diversity and strengthens the individual in the community – from analysis to implementation. The focus is always on dialogue – let’s talk about it.
SECURE YOUR COMPETITIVE EDGE
Connecting instead of unifying.
Every organisation is connected by a culture that is characterised by shared values and rules. In times of constant change, they convey stability and a sense of belonging. And a strong culture characterised by mutual respect and high integrity is more than ever a decisive competitive advantage – especially in times when skilled workers are a rare commodity.
Employees are increasingly looking for a higher purpose and deeper meaning in their work, while at the same time their expectations of their workplace are rising. An organisation that succeeds in finding a satisfactory answer to this reinforces internal identification and external reputation.
It is important to strengthen the individual in the community, because a strong and resilient culture is characterised not by what standardises, but by what unites.
I will be happy to support you in building a corporate culture that promotes diversity and strengthens the individual in the community – from analysis to implementation. The focus is always on dialogue – let’s talk about it.
LEAD YOUR COMPANY TO A SUCCESSFUL FUTURE
Do business with foresight and manage responsibly.
Sustainable corporate management requires foresight. This is how you take responsibility for future generations and recognise opportunities for innovation and new business models. Let’s set the right course for this today.
Intensely examining of the topic of sustainability uncovers and brings forth opportunities to incorporate it profitably into innovations and new business models.
To ensure the future viability of a company, it is therefore essential to set the right course today. Even if this often means nothing less than changing the company’s self-image and thus its entire culture.
Corporate responsibility and sustainability require vigorous communication. And even when they are not being explicitly addressed, in modern business they have a communicative impact at all times – both internally and externally. That is why it pays off to approach them proactively – also so you can respond to stakeholders with the right answers.
For me, this topic is a matter close to my heart. Because it affects each and every one of us – today and in the future.
LEAD YOUR COMPANY TO A SUCCESSFUL FUTURE
What I can contribute to our successful cooperation:
Managing with confidence, communicating with respect.
Discretion and trust create the basis for successful cooperation.
My satisfied customers come from a wide range of sectors:
» Companies, associations, NGOs, etc.
» Cross-sectoral industrial companies and service providers
» All sizes of business from SMBs to global players
» Clients from both B2B and B2C
I enjoy a long-standing partnership of many years with many customers – which I very much appreciate. I would like to thank all my customers for placing their trust in me:
AkzoNobel Deutschland* | Arbeitgeberverband Gesamtmetall | Boehringer Ingelheim* | Bosch Rexroth* | Bosch Power Tools* | BMW Group* | Brenntag** | CWS International** | Deutsche BP* | Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ): Partnership for Sustainable Textiles / Alliance for Integrity / Alliance for Trade Facilitation / German Global Compact Network / Global CSR Retreat, Private Sector Development (India) | Deutsche Lufthansa Group* | Deutsche Telekom* | DKV Mobility | Dürr Group | E.ON* | Envalior** | Essex Pharma (Schering- Plough)* | Forschungszentrum Informatik (FZI) | Fresenius Medical Care* | GROHE* | Hamborner REIT** | Heraeus Holding** | INEOS** | Internationaler Bund | IIC INTERSPORT | ista International | Lürssen* | Radeberger Brauerei | Rosenbauer Karlsruhe | rebuy** | Schwedische Botschaft | Siemens* | SYNLAB** | TÜV Rheinland** | YPO – Young Presidents‘ Organization*
In some cases I worked for the clients listed on behalf of agencies or consultancies (*) – including RYZE Digital (**).
Since studying business administration in the early 1990s, I have been exploring how companies take responsibility and contribute to society—with people, their needs and values, always at the centre.
Throughout my career, one insight has become clear: strategy, culture and communication are inseparable. Strategies only succeed when people understand, support and bring them to life. Communication, in turn, needs a strong strategic foundation.
After working for several communications agencies, I founded my own agency in 1997. My focus soon expanded to change, internal communication and leadership. Sustainability brought me full circle to the questions that had first inspired me at university.
I have also explored these topics academically. In 2010, Springer Gabler published my book Verantwortliche Unternehmensführung überzeugend kommunizieren. As a university lecturer, I continue to gain fresh perspectives on communication, leadership and organisational development.
Today, I advise companies at the intersection of strategy, communication, culture and sustainability. I help them make complex change understandable, provide direction and develop sustainable solutions.
My clients value my ability to grasp complex situations quickly, unite different perspectives and navigate challenging situations with sound judgement and sensitivity. Openness, reliability, honesty and absolute discretion are the foundation of my work.
Let yourself be inspired
How do companies manage to communicate their social commitment in a way that is convincing and believable? I have expressed my opinions on these and other questions that I encounter often in my day-to-day work intensely in my publications. An opinion is always something controversial and at the same time an invitation to enter into a more in-depth examination of a topic. That is why I am only too happy to receive your comments, ideas and criticism.
Bernd Lorenz Walter at
Change Management and CSR-Communication (05/2017)
Does Corporate Social Responsibility really contribute to reputation? 10/2012
Corporate Social Responsibility Communication: Towards a Phase Model of Strategic Planning (02/2014 )
Contribution in the book: Communicating Corporate Social Responsibility: Perspectives and Practice Critical Studies on Corporate Responsibility, Governance and Sustainability by R. Tench, W. Sun, B. Jones, Volume 6, pp. 59-79, Emerald Group Publishing
As part oft he 2015 Emerald Literati Network Awards for Excellence, the contribution was honoured as an “Outstanding Author Contribution”: “The chapter was chosen as a winner as it is one of the most impressive pieces of work the team has seen throughout 2014.”
>>getAbstract commented: “A well-founded, inspiring book for entrepreneurs and managers who would like to openly communicate their social commitment to the public.““Communication of Corporate Social Responsibility: Challenges and Opportunities”
(02/2012)
“The Dilemma with Credibility” (1,11MB) (12/2008)
“Giving a Face to Corporate Responsibility”(54KB) (08/2008)
“Reputation – Communicating Responsibility”(420KB) (05/2008)
Alles Logo?! – Logo! (326KB) (02/2008)
“Profit or Win-Win? Do you Have to be Good to do Good?” (136KB) (11/2007)
“Codes of Conduct of the Global Corporations: Intercultural Claim with Pitfalls” (306KB) (11/2005)
“Commitment in Foundations – The “Image Transfer” Factor” (116KB) (01/2003)
Learn what is important
As a certified university lecturer and educator, I have been conducting seminars, delivering lectures, and facilitating workshops for over 20 years. In this capacity, the challenge is to bring together my practical knowledge with the newest academic and scientific findings in order to communicate these to promote understanding. With success, as my students assure me.
Apart from internal corporate events, I also worked at the following further education institutes and universities, among others:
Lorenz Walter
Strategy & Communication
Katzbachstr. 3
10965 Berlin
Germany
Tel: +49 (0)30 443561 22
welcome[at]blwalter.com
I work exclusively with freelance experts. Would you like to become a part of this network? Feel free to send me your application at any time – even if you are from outside of Berlin.